5 Advantages and Disadvantages of Social Media Advertising | Drawbacks & Benefits of Social Media Advertising

Today billions of internet users use social media platforms. Most popular out of them is the Facebook and Instagram. It has been a convenient method for human interaction. Over the last decade, social media has become more powerful in terms of technical advancements. One such is the content marketing. This urged businesses to implement digital marketing strategies on this platform. 

Social media has been considered as a platform for advertising for several years. In fact, it is one of the greatest marketing strategies many businesses rely on. We cannot deny that there are numerous advantages of social media advertising. Similarly, there are some risks despite the benefits. For benefiting from social media advertising, you need to understand both the pros and cons of it. 

In this article, I will be discussing about 5 Advantages and Disadvantages of Social Media Advertising | Drawbacks & Benefits of Social Media Advertising. Through this post, you will know the pros and cons of social media advertising.

Let's get started,

Advantages of Social Media Advertising

1. Brand Strengthen

Social media advertising helps to strengthen brand across businesses. Through means of advertising, the businesses are directly promoting their products and services. This is considered to be a great way to strengthen brand eventually increasing the click through rate. In the process of increasing brand awareness, it is advisable to use more than one social media platforms. More social media usage result in higher brand exposure.

2. Customer Reach

Interaction between people is one reason for the development of social media platforms. If you want your business to reach a lot of people, social media advertising is a preferable option. Overall, the chances to find potential customers are increased. So the businesses can expect to have higher conversion rates. Social media campaigns such as Facebook ad manager can further make the process of identifying potential customers seamless. 

3. Performance Analytics

Statistical data of social media advertising is presented which provides the advantage of analyzing performance. These insights can be used to improve the business process. Especially, in terms of marketing. Businesses can identify the exact need to their customers. Directly, this aids in improving the product sales.

4. Tracking Competitors

Social media platforms like Facebook offer specialized form of Facebook ads which allows you to monitor competitors. Business will be able to analyze their competitors activities. This includes marketing strategies. Consequently, the reporting can be utilized to incorporate their own business plans so as to compete with their competitors. 

5. Customer Engagement

Customer engagement is a must to improve conversion rates. Besides advertising, social media provides the opportunity to engage with their customers. As a result, there are chances for the customers interacting with your business for the first time to turn into a regular customer in the long run. Again this is a factor which is going to develop a meaningful relationship.

Disadvantages of Facebook Advertising

1. Negative Feedback

Customer who often feel frustrated about your service can leave a negative comment which could greatly affect your business reputation. Anyone is allowed to share their own opinion whether it is genuine or not. Whatever it is, it will certainly impact your brand. Because other customers who comes up with these negative feedbacks may not proceed further with your business. So there is always a tendency to lose potential customers. 

2. Time Consumption

Promoting your brand or business through social media advertising is a long term process. Mostly, a significant amount of time needs to be spend on advertising. Otherwise, there is no possible way to achieve expected results. During this process, your business should be ready to bear all financial losses that approaches on the way.

3. Security Risks

Similar to other forms of marketing, social media advertising too deals with some security concerns. Security breaches are common for social media accounts since it incorporates products and consumer details. Even though, certain measures can be implemented to make them protected still it is at a risk. When this happens, it is indisputable that it's going to lead for negative consequences for your business.

4. Competition

Business must also understand that not only them are in the field of social media advertising. Various other businesses too compete with them to achieve the same goal of attracting potential customers. Thus, it is extremely difficult for new businesses to get through in the initial stages.

5. Inappropriate Ads

Some of the ads shown in the form of social media advertising may not be appealing to the customers. If a customer encounters inappropriate ads, there is a chance for them to share negative comments through means of social media. Again this could destroy your brand, even to a greater extend.